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about us

liv puts women first.

liv puts

women first.

At Liv, we put women first in everything we do, every frame we build, every component we spec, and every piece of gear we design. We want your cycling experience to be perfect from the very first ride.

When she couldn't find bikes and gear that fit and performed well for her, Giant Group Chairperson Bonnie Tu knew she wasn't alone. So she founded Liv, the world's first comprehensive cycling brand for women.

We invest 100% of our resources into supporting women and creating more opportunities in the sport of cycling. When it comes to our products, we design bikes and gear that optimise fit, performance, and fun on every ride—from the solo work commute to the family weekend adventure, from the technical singletrack to the open road.

We are women-powered, from our founder and executives to our engineers and marketing team. Women are leading and inspiring in every critical role within the company. We're competitive athletes, working moms, and loyal friends. We ride every chance we get. And we're advocating for women at every opportunity.

Liv is also the only women' brand that makes our bicycles in-house, from start to finish, ensuring that each bike is exactly how we'd envisioned it.

by women.

We build every bike on the only data that matters to us: women's, but we don't stop there. We infuse every decision with an important perspective: ours, as women who ride. Then we turn those insights into prototypes that are tested and refined by some of the most discerning elite athletes in the world.

by women.

for women.

We're proud to support a wide range of professional athletes around the world, including our Liv Racing teams. These athletes inform and test our bike designs until each is worthy of a champion.

for women.

We're proud to support a wide range of professional athletes around the world, including our Liv Racing teams. These athletes inform and test our bike designs until each is worthy of a champion.

with women.

We're working to get more women on bikes, on the podium, and at the table, and that takes all of us. So we team up with women at every level of cycling, in every discipline, around the world, because they help us make our bikes—and the sport—even better. When you ride a Liv bike, you're investing in women.

with women.

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about us

liv puts women first.

liv puts

women first.

Liv is also the only women' brand that makes our bicycles in-house, from start to finish, ensuring that each bike is exactly how we'd envisioned it.

by women.

for women.

We're proud to support a wide range of professional athletes around the world, including our Liv Racing teams. These athletes inform and test our bike designs until each is worthy of a champion.

for women.

We're proud to support a wide range of professional athletes around the world, including our Liv Racing teams. These athletes inform and test our bike designs until each is worthy of a champion.